Learning from the Pros

HANOI, VIETNAM – Award-winning destination management company, ASIA DMC, has opened a new chapter in its global story by forming a partnership with SEEZA Destination Network, the DMC network based in Johannesburg, South Africa.

As part of this cooperation, Mr Septi M. Bukula, SEEZA’s Director, recently visited ASIA DMC’s corporate office in Hanoi where he spent a week meeting ASIA DMC’s team and executives, exchanging information and sharing best-practices.

He then went on to experience the beauty of Halong Bay, Vietnam’s breath-taking UNESCO World Heritage site, on an overnight journey with Au Co Cruises, the flagship cruise operator of ASIA DMC’s sister company, Bhaya Group.

This initiative was designed to improve the two organisations’ operations in a range of areas, including contracting, customer services, sales and marketing, MICE and event planning and more. The visit was also intended to promote mutual cultural understanding and develop new business networks.

This collaboration is expected to put ASIA DMC, SEEZA and SEEZA’s members in a better position to address the challenges and meet the opportunities arising in this dynamic industry.

“We were delighted to welcome Septi to our Hanoi office and to share our expertise and experience with SEEZA,” commented ASIA DMC’s Group Managing Director, Linh Le. “Asia and Africa share many links from an historical, cultural and economic growth perspective. We are also two of the world’s fastest-growing regions for tourism.

“We have been very impressed with the extensive support SEEZA provides to locally-owned SME members, which makes it an organisation that is truly sustainable for growth. I encourage the promotion of local indigenous businesses which SEEZA supports,” Linh added.

“I have learnt a lot from ASIA DMC, both in terms of its current operations and its history. I was particularly struck by the similarities between ASIA DMC in its early days and SEEZA in its current early establishment phase. ASIA DMC was structured very much along the lines of SEEZA, and has since evolved into a powerful DMC, making its experience pertinent to our network,” Septi commented.

“I look forward to implementing the lessons learnt here, which will undoubtedly play an important role in shaping the future of SEEZA and tourism SMEs generally in South Africa. I am most grateful to the leadership and team at ASIA DMC for sharing so openly with me and giving me the best of Asian warmth and hospitality,” he added.

Meaning “See South Africa”, SEEZA is a network dedicated to connecting small to medium-sized enterprise (SME) tour and travel companies via meetings, conferences, events, incentives and leisure travel. It currently has approximately 40 members across South Africa.

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