Our solutions are focused on increasing business flows to tourism SMEs and driving positive engagement with a variety of travel and tourism players. In response to Covid-19, we launched our flagship Tourism SME Digital Transformation Programme to equip SMEs with digital capabilities and market visibility we believe will position them for future resilience and growth. We have partnered with a growing base of travel technology and other digital specialists from several countries to deliver a unique blend of digital transformation solutions to Africa’s tourism SMEs.

Our digital transformation programme covers the following scope:

• Digital readiness diagnostic assessment
• Digital knowledge and marketing seminar
• LinkedIn Optimisation Masterclass
• Online booking tool and Property Management System (PMS)
• Contactless reception, customer engagement and upselling tool
• B2B and B2C online marketing and buyer engagement platforms
• Website optimisation for enhanced digital engagement
• Product and experience filming and broadcasting (subject to certain conditions)
• Periodic webinars on pertinent tourism topics
• Tourism entrepreneur networking skills seminar
• Business finance seminar