Propelling Africa’s tourism and hospitality SMEs Digitally.
Digitalisation is integral to the growth and resilience of enterprises, both large and small. Despite the wide-ranging benefits of digitalisation, data indicates SMEs lag behind in adoption of nearly all technologies in comparison to larger businesses. The most digitalised SMEs have identified new business opportunities during COVID-19 at more than double the rate of the least digitalised – Vodafone Business
SMEs face a number of opportunities and challenges in adopting and benefitting from new digital technologies, and so improving their productivity. Digital transformation promotes the emergence of "born global" small firms, which serve customers locally and internationally – OECD
The COVID-19 outbreak is accelerating the digitalisation and the transformation of SMEs. Digitalised SMEs will be key to build back a better economy and society after the crisis. The COVID-19 crisis has stressed the need to accelerate SME digitalisation, to weather the storm in the short term, as well as for increasing resilience in the longer term and ‘build back better’. The Covid-19 outbreak and the rapid evolution in markets and business conditions provide both opportunities and incentives for SMEs to go digital – OECD.